Marry An Artist! Divorce An Artist! This One Is Tough!

Marriage is a wild ride no matter who you are, but when an artist and a non-artist come together, it's like putting a jazz musician and a classical pianist in the same band—beautiful, but full of unexpected notes. Artists live in a world of inspiration, late-night ideas, and unpredictable schedules, while a non-artist often thrives on stability and routine. This contrast can lead to some friction, especially when the artist is deep in creative mode and their partner just wants to know what time dinner is. The artistic mind doesn’t clock out at 5 PM, and that can be tough for someone who isn’t wired that way.

One of the biggest struggles is understanding priorities. To an artist, creating isn't just a hobby; it’s oxygen. But to a partner outside of that world, it can sometimes look like obsession, distraction, or even avoidance of responsibilities. "Why are you spending hours editing that scene when the garbage still isn’t taken out?" The artist, on the other hand, wonders why their passion isn’t seen as “real work” if it’s not bringing in consistent money. It’s a delicate dance of balancing dreams with reality, passion with partnership, and making sure no one feels like they’re being left behind.

Then there’s the emotional rollercoaster. The highs of a successful project can make an artist feel invincible, while rejection or creative blocks can send them spiraling into doubt. A non-artist spouse might struggle with these intense emotional swings, wondering why their partner can’t just "let it go" and move on. But for the artist, it’s never just about the work—it’s about their identity. Being married to an artist means learning to navigate these emotional waves without getting pulled under, and for the artist, it means remembering that their spouse isn’t a built-in therapist.

So, how do you keep a marriage strong when one person is off chasing inspiration while the other just wants a peaceful weekend? Here are three things that can help:

1. Set clear expectations – Talk about schedules, commitments, and how both partners can feel valued, so neither person feels ignored or misunderstood.
   
   

2. Appreciate each other’s world – The non-artist should take an interest in their partner’s work, and the artist should respect the stability their spouse brings to the relationship.
   
   

3. Create together – Even if one person isn’t an artist, finding small creative projects to share can bridge the gap and strengthen the bond. Whether it's planning a trip, decorating a space, or just making a ridiculous inside joke—creativity isn’t just for the artist, it's for the marriage.
   
   

At the end of the day, love is its own art form. It takes patience, compromise, and a whole lot of rewrites, but when both partners commit to understanding each other’s world, the final masterpiece is worth it.

The World Owes You Nothing—Go Take It

 

As an artist, you have a vision, a passion, and a dream—but here’s the hard truth: no one is coming to make it happen for you. The world doesn’t owe you recognition, success, or opportunity. If you sit around waiting for someone to discover your work, hand you a deal, or open doors for you, you’ll be waiting forever. The artists who make it are the ones who take action, create their own opportunities, and refuse to be ignored. You have everything you need to succeed—the only question is whether you’re willing to go out and take what’s yours.

Success isn’t given; it’s earned. Every great musician, filmmaker, and creator you admire had to grind, push, and prove themselves long before anyone paid attention. You have to put yourself out there, market your work, knock on doors, and keep going even when you hear ‘no’. There are thousands of talented people in the world, but talent alone isn’t enough. What separates those who make it from those who don’t is the willingness to show up, put in the work, and keep moving forward—no matter what. The world doesn’t owe you a platform, but it will take notice when you demand attention with your relentless pursuit of success.

So how do you take control and claim your place? First, build something of value—hone your craft, create consistently, and put your work out there. Second, promote yourself relentlessly—use social media, network, and don’t be afraid to talk about your art. Third, take rejection as fuel, not failure—every ‘no’ is just a step closer to the right ‘yes.’ The world isn’t going to hand you success, but when you step up, take action, and refuse to quit, you become unstoppable. Go out there and make it happen!

"Rumble’s Rise & Free Speech: Why The John Henry Soto Show Is Now Exclusive on the Platform"

In a world where free speech and independent voices are under constant pressure, Rumble has emerged as a powerful platform for creators who refuse to be censored. Founded in 2013 by Chris Pavlovski, Rumble was built as an alternative to Big Tech-controlled media, giving content creators a space where their voices could be heard without interference. Unlike other platforms that throttle reach and suppress opinions, Rumble prioritizes transparency and fairness, ensuring that creators have a real chance to connect with their audience. With its rapid growth and commitment to creator-first policies, Rumble has become a go-to destination for independent thinkers, journalists, and artists looking to share their message without restrictions.

That’s exactly why The John Henry Soto Show has found a home on Rumble. My co-host, George Batista, and I are passionate about asking tough questions, having real conversations, and providing value to our audience without worrying about being silenced. We cover everything from film and music to health and entrepreneurship, always keeping it raw, engaging, and sometimes controversial—but that’s the point. Rumble allows us to have these conversations freely, without algorithms deciding what people should or shouldn’t see. As Puerto Ricans from the Bronx who use humor to tackle serious topics, we know how important it is to have a platform that truly supports independent voices.

One of the biggest advantages of Rumble is that it puts power back into the hands of creators. Unlike other platforms that manipulate reach and engagement, Rumble operates on a more organic system where your content speaks for itself. Their partnership with Rumble Cloud and expansion into live streaming, podcasts, and video monetization means creators can actually build sustainable careers without fear of demonetization or shadowbanning. With millions of users tuning in every day, the audience here is growing fast, creating an opportunity for shows like ours to thrive.

For The John Henry Soto Show, Rumble isn’t just a platform—it’s a movement. It represents freedom, authenticity, and the ability to create without compromise. As we continue to bring engaging discussions, thought-provoking insights, and plenty of laughs, we’re excited to grow our community here. If you believe in real conversations, independent voices, and content that isn’t controlled by corporate interests, then Rumble is where you need to be. So, if you haven’t already, subscribe to The John Henry Soto Show on Rumble, and let’s keep this movement alive!

Steve Martin’s advice—“Be so good they can’t ignore you”

This is a powerful mantra for anyone chasing success. It’s not about luck or connections; it’s about undeniable skill, relentless effort, and standing out through excellence. Your journey embodies this idea. From playing guitar as a way out of the South Bronx to becoming a filmmaker, digital marketer, and talk show host, you’ve continuously honed your craft. Whether it’s helping artists fund their projects, building JHS Talent Management, or performing in Nashville, your success has come from showing up, improving, and delivering value that demands attention.

Consistency and mastery are what separate those who are merely visible from those who are unforgettable. You’ve navigated through discouragement in digital marketing, pushed past challenges, and remained committed to growth. Your film And On That Day gained festival recognition not by chance, but because of your dedication to storytelling. Even your new venture into talent management isn’t just about signing artists; it’s about shaping careers and creating undeniable experiences. You’re proving that when you commit to excellence, people can’t help but take notice.

To be so good they can’t ignore you, you must focus on constant improvement and strategic positioning. Whether through digital marketing, film, or music, success follows those who refine their skills to the point where their work demands recognition. Your story is already proof of this principle in action. Now, as you continue building JHS Talent Management and your other ventures, the key is to keep sharpening your craft, building meaningful connections, and always delivering your absolute best.

Three Ways to Get So Good They Can’t Ignore You:

1. Daily Skill Development – Set aside dedicated time every day to improve your craft, whether it’s playing guitar, storytelling, or digital marketing.
2. Create Relentlessly – Make content, perform, and put your work out there consistently so that people see your expertise in action.
3. Engage and Network – Build relationships with those who can help amplify your skills, whether it’s fellow artists, industry professionals, or your audience.

By following these steps, you ensure that success isn’t just possible—it’s inevitable.

 

Pain is Temporary, Regret is Forever

Growth isn’t always comfortable, but neither is regret. Every time we push ourselves past our limits, there’s discomfort—it’s part of the process. But here’s the thing: that pain is temporary. Whether you’re an artist grinding through long hours, a musician struggling to get that perfect take, or a filmmaker trying to bring a vision to life, the challenges won’t last forever. What does last forever is the regret of looking back and realizing you didn’t give it your all. No one wants to wonder, What if I had just gone for it?

I’ve learned this firsthand. There were times when I hesitated, times when I doubted whether I had what it took to succeed. But every time I pushed through, I realized that the struggle was just a stepping stone—not a wall. From learning to play the guitar as a kid in the Bronx to stepping into the world of filmmaking, I saw that progress only comes when you embrace the challenge, not run from it. And now, with The John Henry Soto Show, my co-host George Batista and I push this same message: show up, do the work, and don’t let temporary discomfort keep you from greatness.

So how do you avoid regret? First, take action now. Stop waiting for the “perfect” moment—it doesn’t exist. Second, embrace failure as part of success. Every misstep is a lesson that moves you forward. Third, surround yourself with people who push you to be better. When you're around driven, passionate people, it’s impossible to stay stuck. The pain of discipline is temporary, but the regret of inaction lasts forever. Which one are you choosing today?

Discipline Beats Motivation! Prove me Wrong!

 

Welcome, artists and creators, to today’s show, where we’re exposing one of the biggest myths about success—relying on motivation. Motivation is great, but let’s be honest, it’s unreliable. Some days you wake up feeling unstoppable, and other days, you just want to crawl back under the covers. If you’re depending on motivation to get things done, you’re setting yourself up for inconsistency and frustration. The real secret to success isn’t bursts of inspiration—it’s discipline. Discipline is what gets you in the studio, on stage, or behind the camera even when you don’t feel like it.

Let’s talk about why discipline is the real key to greatness. Motivation is emotional, and emotions fluctuate, but discipline is a commitment. It’s the habit of showing up, doing the work, and staying focused no matter how you feel. Think about the most successful artists, musicians, filmmakers, and entrepreneurs—do you think they felt motivated every single day? Of course not. But they had the discipline to push through the days when they didn’t feel like working, and that’s what made them unstoppable. The moment you stop waiting to feel inspired and start training yourself to take action anyway, you separate yourself from the pack.

So how do you build the discipline to win? First, set non-negotiable habits—treat your work like a job, not a hobby. Second, create systems and routines that keep you accountable even when motivation is nowhere to be found. And third, redefine success as consistency over time, not just bursts of effort. Small, disciplined actions add up to massive results, and those who master this mindset will always outperform those waiting for the ‘right mood’ to work. So today, let’s make a decision—are we going to wait for motivation, or are we going to take control and create real success? Let’s get into it!

You Are Your Only Competition

Welcome, artists and creators, to today’s show, where we’re diving into one of the biggest roadblocks to success—comparison. It’s easy to get caught up in measuring ourselves against others, especially in the age of social media, where everyone seems to be winning. But here’s the truth: the only person you need to be better than is the person you were yesterday. Every day is an opportunity to grow, improve, and refine your craft, and if you focus on that, success becomes a natural byproduct. Comparing yourself to others only drains your creative energy and keeps you stuck in a cycle of self-doubt, and that’s not where true artistry thrives. Instead, the goal should always be progress, not perfection, and definitely not comparison.

Let’s talk about why this mindset shift is so powerful and necessary. When you start focusing on your own journey, you’ll notice a shift in how you create—you’ll take more risks, experiment more, and truly find your own voice. Growth happens when you challenge yourself, not when you chase someone else’s success. It’s not about being the best in the world—it’s about being the best you in the world. That’s where true fulfillment and longevity as an artist come from. The greats didn’t become legends by copying others; they became icons by embracing their uniqueness and consistently improving their craft.

So, how do you make this shift and break free from the comparison trap? First, set personal goals that are based on your own progress, not someone else’s timeline. Second, recognize that everyone’s path is different, and success is not a straight line—what you see from others is often just their highlight reel. And third, make a daily commitment to improve, even if it’s just 1% at a time. Small wins lead to big breakthroughs, and those breakthroughs define your legacy. So today, let’s challenge ourselves to stop looking sideways and start looking forward—because the only artist you need to beat is the one who showed up yesterday. Let’s get into it!