Casting Adventures: How Did We Find the Right People for the Story?

 

Casting And On That Day was an adventure filled with unexpected twists, gut decisions, and moments of pure cinematic fate. Since the film was inspired by a real-life event, we knew we needed actors who could bring raw authenticity to the roles. We held traditional auditions, but we also kept an open mind for talent in unexpected places. One of our lead actors was discovered during a local theater performance—we saw them on stage, felt their presence, and knew instantly they were perfect for the film. Some actors nailed their auditions in ways we never expected, while others surprised us by interpreting the characters in ways we hadn’t considered. It was less about finding actors who simply fit the roles and more about discovering individuals who truly understood the story on a personal level.

One of the most surprising moments came when an actor showed up looking completely different from their headshot—so much so that we almost didn’t recognize them. But the second they started reading, they transformed into the character in a way that was undeniable. We ended up rewriting a role just to fit them into the film. That’s the beauty of casting—sometimes, the right person walks in, and you just know. By the time we had our final cast, it didn’t feel like a group of strangers coming together for a project; it felt like a family. They weren’t just reading lines—they were living the emotions, bringing depth to the story in ways that made every challenge we faced in casting completely worth it.

My Film On Rumble for the very first time!

I'm incredibly proud and excited to premiere And On That Day on Rumble for the very first time! This film has been a labor of love, and its journey through the festival circuit has been nothing short of amazing. From the Manhattan Film Festival to The Tennessee Film Festival and The Golden Door Festival, plus others, the response and support have been truly humbling. Seeing this story resonate with audiences in such meaningful ways has been an incredible experience. 

Rumble is an exciting platform and I’m thrilled to share And On That Day with a whole new audience.

As I look ahead, I'm eager to dive into my next project and continue telling powerful stories. If you have a project that needs a passionate filmmaker, let’s connect! Whether it's film, music, or creative storytelling, I’m always looking for new opportunities to collaborate and bring meaningful projects to life. Thank you all for your continued support—this is just the beginning!

Beyond my own work, I have a deep passion for supporting and assisting other filmmakers in bringing their visions to life. Whether it’s through storytelling guidance, production insights, or digital marketing strategies to help fund and promote projects, I love being part of the creative process in any way I can. Filmmaking is a collaborative art, and I believe that by helping each other, we can build a stronger independent film community. If you have a project you’re working on or need guidance on, reach out—I’d love to see how I can help!

Fame vs. Legacy: What Are We Really Chasing?

 

Fame and legacy are often intertwined in the artistic world, but for filmmakers, the distinction between the two can define the impact of their work. Fame is immediate—it’s driven by box office success, viral moments, and media attention. A filmmaker chasing fame might focus on trends, high-profile collaborations, or shock value to stay relevant. However, fame is fleeting; audiences move on quickly, and what was once groundbreaking can be forgotten in the constant churn of new content. The pursuit of fame can sometimes force filmmakers to compromise artistic integrity, making choices based on commercial viability rather than storytelling depth.

Legacy, on the other hand, is built over time and is rooted in the lasting influence of a filmmaker’s work. It’s not about how many people know your name today, but how your films continue to inspire, challenge, and move audiences long after you’re gone. A filmmaker focused on legacy prioritizes storytelling, artistic vision, and cultural impact over momentary recognition. While they may not achieve mainstream fame in their lifetime, their work can shape the industry, influence future filmmakers, and leave a meaningful imprint on cinema. In the end, legacy endures where fame fades, making it the true measure of an artist’s contribution to the world.

Why I Did What I Did and Continue To Do What I Do?

 

I want to share a deeply personal story about discovering the power of my own voice. For a long time, I thought my purpose was tied to the things I created—the films I made, the podcast episodes I hosted, the connections I formed along the way. And while those things are a part of me, I’ve come to realize they aren’t the whole story. To truly make a difference, I had to go deeper. I had to reconnect with who I am at my core: a Puerto Rican kid from the Bronx, someone shaped by the vibrant culture, struggles, and resilience of my community. For years, I didn’t fully embrace that part of myself. Maybe I didn’t realize how much power it held. Maybe I thought I had to fit into a mold that wasn’t really me. But life has a way of calling us back to ourselves. You see, I grew up in a place where survival wasn’t just a skill—it was a mindset. The Bronx taught me grit, creativity, and how to dream big even when the odds were stacked against me. But it also taught me something deeper: that we all carry a spiritual force within us. And when we listen to that voice, it guides us to where we’re meant to be. 

 My journey wasn’t just about filmmaking or podcasting; it was about stepping into my truth. It was about realizing that to make a difference, I had to embrace everything I am—my roots, my voice, my spiritual connection to something greater than myself. There came a moment when I understood this fully. I was standing in a hurricane-stricken community, surrounded by people who had lost everything. They didn’t care about titles or achievements—they just needed someone to see them, to care, to show up. And as I worked alongside them, I felt a deep awakening: the realization that my purpose was never about impressing anyone. It was about showing up authentically, with my full heart and spirit, and letting that be enough. And here’s what I’ve learned: We can’t truly answer life’s call if we’re hiding parts of ourselves. The world doesn’t need a version of you that fits into a box. It needs you—the real you, with your unique story, your culture, your struggles, and your triumphs. For me, that meant honoring my heritage, speaking from my soul, and using my journey as a bridge to connect with others.

The spiritual path I’ve walked has taught me that we are all interconnected. Our stories, our struggles, our victories—they’re meant to inspire and uplift others. And when we embrace who we are, unapologetically, we give others permission to do the same. So to anyone out there holding back parts of yourself, I want to say this: You are enough. Your voice matters. Your story matters. Whether you’re from the Bronx, a small town, or anywhere in between, you carry something unique and powerful. Don’t silence it. Let it guide you. When you step into your truth, you align with a deeper purpose. You start to see that the challenges you’ve faced weren’t roadblocks—they were stepping stones, preparing you for this moment. You begin to understand that your voice, your authenticity, is exactly what the world needs right now. 

I’m here today as a filmmaker, a storyteller, and a proud Puerto Rican from the Bronx. But more importantly, I’m here as someone who’s learned that the most powerful thing we can do is honor who we are and use that to serve others. So myfriends, I invite you to listen to that inner voice, to trust it, and to let it guide you. Step into your truth, embrace your journey, and know that by doing so, you’re not just changing your own life—you’re making a difference in the lives of others. 

 Thank you for letting me share my story. 

May your journey be filled with authenticity, purpose, and light.

www.johnhenrysoto.com

Eradicating the Board of Education? But Why?!

 

For the last 60 years, the Board of Education has steadily failed students by prioritizing bureaucracy over real learning, inflating administrative costs while teachers remain underpaid, and pushing standardized testing that stifles creativity and critical thinking. Schools have become factories churning out compliant workers rather than independent thinkers, leaving generations ill-equipped for real-world success. The system resists change, even as literacy rates decline and public confidence erodes. With the rise of alternative education models like homeschooling, online learning, and trade schools, the Board of Education could eventually become obsolete, replaced by decentralized, community-driven solutions that empower parents and students rather than government-appointed officials with political agendas. Instead of the outdated curriculum taught in most schools, students should be learning real-life skills that prepare them for independence and success. Financial literacy is crucial—understanding taxes, budgeting, investing, and managing debt can mean the difference between wealth and poverty. Communication skills, including negotiation and conflict resolution, help in both personal and professional relationships. Critical thinking and problem-solving should replace rote memorization, allowing students to adapt to an ever-changing world. Entrepreneurship, self-sufficiency, and emotional intelligence are far more valuable than memorizing historical dates or solving abstract math problems with no real-world application. If schools focused on these essential life skills, young people would be better equipped to thrive rather than just survive.

Civics education was never officially "removed" from U.S. schools, but its emphasis declined over several decades. This decline began in the 1960s and 1970s when education reforms started prioritizing subjects like math and science, especially after the launch of Sputnik in 1957. By the 1980s and 1990s, standardized testing and policies like No Child Left Behind (2002) further reduced the focus on civics, as schools shifted resources toward tested subjects like reading and math. While civics is still taught today, the depth and quality of instruction vary widely by state and district. Recently, there have been efforts to restore stronger civics education, recognizing its importance for democracy.

What's up with DEI in Film?

 

The push for Diversity, Equity, and Inclusion (DEI) in Hollywood, while rooted in noble intentions, has sparked debates about its execution and impact on the industry. Critics argue that the aggressive implementation of DEI policies has, at times, prioritized representation over merit, resulting in storytelling and casting choices that feel forced or tokenistic. This has alienated portions of audiences who feel these efforts detract from authentic narratives and the artistry of filmmaking.

 Additionally, some contend that the focus on meeting quotas may overlook the nuances of genuine diversity, such as cultural depth and unique experiences, ultimately risking the industry's ability to produce compelling, universally resonant content. The challenge lies in finding a balance that celebrates diversity without compromising the creative essence of Hollywood.

The Show at JHS Talent Management

 

At JHS Talent Management, we believe in more than just signing great talent—we believe in empowering artists, musicians, and creatives with real industry insights, unfiltered conversations, and a touch of humor.

That’s why we created The John Henry Soto Show! 

What’s the Show About?

Think of it as a backstage pass to the industries that fuel creativity and wellness—Film, Music, and Health. Each week, we tackle the tough questions that no one else wants to ask. The shady deals, the industry myths, the crazy trends… we break it all down with honesty and a whole lot of laughs.

Who’s on the Mic?

 John Henry Soto – That’s me! A filmmaker, musician, and digital marketing expert who loves calling out nonsense and helping creatives thrive.

 George Batista – My co-host, a musician and wellness expert who makes sure we’re all staying healthy while rocking out. (Yes, it’s possible to do both!)

Together, we dig deep into the realities of the entertainment and wellness industries, all while keeping the vibe fun, fresh, and sometimes a little outrageous.

When & Where?

 LIVE Every Sunday
 7 PM Central | 8 PM EST
 Only on RUMBLE!
 Join the conversation here!

Why You Should Tune In

 Insider Industry Talk – No fluff, no sugarcoating, just the truth.
 Hilarious & Unfiltered – We keep it real AND entertaining.
 Guest Experts & Special Features – You never know who’s stopping by!

At JHS Talent Management, we’re building more than just a roster—we’re building a community of artists who want to succeed on their terms. If you’re in Film, Music, or the Health & Wellness space (or just love hearing behind-the-scenes stories), this show is for you.  And don't forget Brian Pierce whos' running the company behind the scenes helping artists connect with us!  Interested in learning more? Email Brian at  brian@jhstalentmanagement.com  

So grab a drink, jump into the chat, and get ready for a show that’s as informative as it is unpredictable. See you Sunday! 

#JHSTalentManagement #TheJohnHenrySotoShow #FilmMusicHealth #LetsTalkTruth